7 Rules for Marketing to Women
Name:
7 Rules for Marketing to Women
Date:
March 26, 2015
Time:
8:30 AM - 10:30 AM EDT
Website:
http://www.facc-atlanta.com/
Registration:
Register Now
Event Description:
7 Rules for Marketing to Women
Capturing the Interest, Intrigue & Purse Strings of America’s Most Powerful Consumers
The French American Chamber of Commerce South East invite all marketers (Men and Women) to join them for a special workshop focused on how to market America's most powerful consumers: Women.
In this interactive workshop, Kelly Fletcher, a passionate
and creative communication strategists and CEO of Fletcher Marketing PR will provide insightful tips and insider information on marketing to women.
From tweens, teens, Moms to Boomers and beyond, Kelly will guide you through 7 important rules that will help ensure your strategy for marketing to women is viable and sound.
and creative communication strategists and CEO of Fletcher Marketing PR will provide insightful tips and insider information on marketing to women.
From tweens, teens, Moms to Boomers and beyond, Kelly will guide you through 7 important rules that will help ensure your strategy for marketing to women is viable and sound.
Women and Marketing at a glance:
Indeed today's women have emerged as a more powerful consumer force than ever before. They now influence 85% of consumer purchasing decisions in the U.S. - including everything from healthcare, financial services, and autos.
Yet many marketers fail to fully recognize and reach them,treating women as a niche instead of drivers of purchase decisions. Moreover, connecting to women and, especially, the critical demographic of women aged 25-54,
grows increasingly challenging. This is because the average woman in this group mentally juggles a constant mix of career, family and self-care decisions at any one moment.
As for Social Medias – women are more likely to purchase brands they follow,they use social media to connect different aspects of their lives but they don’t have all the same use according to their ages and background.
Yet many marketers fail to fully recognize and reach them,treating women as a niche instead of drivers of purchase decisions. Moreover, connecting to women and, especially, the critical demographic of women aged 25-54,
grows increasingly challenging. This is because the average woman in this group mentally juggles a constant mix of career, family and self-care decisions at any one moment.
As for Social Medias – women are more likely to purchase brands they follow,they use social media to connect different aspects of their lives but they don’t have all the same use according to their ages and background.
Find out more during the workshop!
Event Sponsors:
Location:
Date/Time Information:
March 26th 2015
From 8:30am to 10:30am
From 8:30am to 10:30am
Contact Information:
Fees/Admission:
$30 for Members
$40 for Non-members
Continental Breakfast will be served
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